STAR Broadband Technology Conference

Monday, September 12

2:00 – 6:00PM

Registration Open  (Champions Ballroom Foyer)

3:00 – 5:00PM

Conference “Warm-Up” & OpenSync Partner Expo/Happy Hour (Champions Ballroom I&II)

Plume has revolutionized the Wi-Fi experience.  This is a great opportunity (included in the conference registration) to learn about the success other broadband service providers are experiencing with Plume, the benefits of OpenSync and the Plume roadmap. Panelists include Carl Ahslund (President – Open Infra US), Tom Rasmussen (IT/Security – Interbel Telephone) and Jimmy Sherman (Network Systems- Hardy Telecommunications).   Following the Plume overview and a Q&A session, a casual expo begins at 4:00 with Open Sync vendors (i.e., Plume compatible hardware solutions) and includes an early Happy Hour!

5:00 – 6:00PM

Welcome/Networking Reception (Champions Ballroom Foyer or Poolside Pavilion- weather dependent)

Following the reception at the hotel, take advantage of the opportunity to walk to the nearby Texas Live! complex for evening dining/entertainment.

Tuesday, September 13

7:00 – 8:00AM

Continental Breakfast (Champions Ballroom III)

8:00 – 9:00AM

“First Pitch”: Guest Speaker & Opening General Session (Champions Ballroom I)

Matt Messick, Chief Information Officer for the Dallas Cowboys, is at the helm of technology implementation for one of the most innovative organizations in professional sports.  Join Matt for a behind the scenes view into what it takes to provide fans with the ultimate AT&T Stadium experience.   Matt also has a few surprises as to other unique businesses his team supports.  As a bonus for all the sports fans and technology gurus, Matt plans to take your questions!        

9:00 – 9:30AM

Vendor Exhibits Open (Champions Ballroom Foyer)

9:30 – 10:15AM

“Starting Line-Up”

Re-Energizing Your Fiber and xDSL Offerings (Champions Ballroom I)

Learn how Comtrend solutions can provide NEW ways for Service Providers to energize and improve their broadband investments. We will be discussing new partnerships with innovative thought leaders as well as enhancements to gateways and home networking that can optimize your existing deployments, better your customer satisfaction, lower support costs, and add new revenue.

HP Acquires Poly!  How does this change the game? (Champions Ballroom II)

Don’t miss this always-informative session with Poly.  Questions Poly will tackle and topics we’ll cover:

  1. How does the HP acquisition change the game for Poly?
  2. When can I get some Poly phones?
  3. What new devices does Poly have?
  4. Does Poly have any assistance with Grants and Covid relief funds?
  5. How can CSSA partners serve the Flexible Work movement?

10:15 – 10:45AM

Vendor Exhibits Open (Champions Ballroom Foyer)

10:45 – 11:30AM

“Next on Deck”

Are We Prepared for the Technology Application Innovation Onslaught? (Champions Ballroom I)

In the not-so-distant future, our lives will be dominated by new technology applications that will demand a profound increase in capacity and lower latency to support aggregate use of these applications in the home. In this session, Plume’s Global Vice President of Telecom & Wireless Association’s, Jeff Gavlinski will review these applications and discuss with a panel why these applications will shift the way we design, build and deliver broadband services.  Panelists include Scott Sherman (GM & CEO – Hardy Telecommunications), Jason Slagle (Chief Business Development Officer – Peoples Telephone) and Bradley Joe (Sr. Director Business Development – Comtrend)

Mitel Subscription Licensing and Product Roadmap (Champions Ballroom II)

Balance flexibility and control with Mitel’s subscription model and discover how you can adapt your business to how your customers want to pay for UC services. Join Mitel for an overview of subscription licensing and a product solution roadmap presentation.

11:30 – 12:00PM

 Vendor Showcase (Champions Ballroom Foyer)

12:00 – 1:00PM

 Lunch (Champions Ballroom III)

1:00 – 1:45PM

“Batter Up”

Managing Subscribers – the Zyxel Way (Champions Ballroom I)

By attending, you’ll have the opportunity to learn about Zyxel’s unique approach to OpenSync integration. Allowing you to continue to use already established TR069 and TR143 testing capabilities and perform field updates. Zyxel’s ability for seamless onboarding and deployment by integrating with any ACS vendor to provide you with the option to choose the best fit. Finally, hear about the latest addition to Zyxel’s WiFi 6 portfolio and future WiFi 6E and 10G solutions.

What’s New in 22? (Champions Ballroom II)

Come see the new features and functionality with Access Control with “Live Video” & remote programming. ESI will introduce you to their updated phones with video capability.  Don’t miss the roll-out of our new live technical training programs keeping your techs up-to-speed on all the new capabilities…


2:00 – 3:00PM

“Meeting on the Mound”

Post-Pandemic Vertical Sales Opportunities Forum (Champions Ballroom I)
Join Denise Ambuhl, Director of Channel Sales for HTC Communications (SC), Byron Whitaker, Sales Manager for GCEC (TX),  Michael Prather, Chief Technology Officer for Totelcom (TX), and Kimberli Thompson, Technical Sales Consultant for Fastwyre Broadband (AK) as they discuss the rural and competitive markets they serve and share their predictions for post-pandemic business sales opportunities that broadband service providers can expect to emerge in vertical markets, including education and government. 


“7th Inning Stretch” 

4:00 – 6:00PM

Tour of AT&T Stadium- Home of the NFL’s Dallas Cowboys (included in registration).


Texas Rangers Game Networking Event sponsored by Plume

Wednesday, September 14

7:30 – 8:30AM

Networking Breakfast (Champions Ballroom III)


Supply Chain: Teaming Up for Solutions (Champions Ballroom I)

Hear the latest in supply chain challenges faced by other broadband providers and what the future may hold given all the highly anticipated broadband infrastructure spending expected in the coming years.  Most importantly, bring your feedback as we discuss industry solutions from an Association perspective.



“Pinch Hitter”

Hitting a Rural Broadband Homerun with Nokia on Your Team (Champions Ballroom I)

Did you know that Nokia may be your best “pinch hitter” to take advantage of all the recent broadband funding and knock it out of the park with a strategy and solutions tuned to your needs? Discover Nokia’s active work in rural broadband that includes broadband funding and business planning; a technology agnostic solutions portfolio spanning FTTH, FWA, full-range CPE (one-box, multi-box, outdoor, indoor), and even the optical/IP routing solutions for the full end-to-end network. Learn about our fiber-to-the-home starter kits with 4-8 week lead times, and Nokia’s future ready 25GS PON available today and commercially deployed by many US customers like EPB in Chattanooga and AT&T.


Cloud Sourcing Next-Gen Voice (Champions Ballroom II)

Alianza helps service providers transform and grow both residential and business customers with their Cloud Communications Platform, offering a great alternative solution compared to the cost of maintaining your own soft switch. Discover how their cloud-native, agile, 100% software solution helps ISPs and telcos: 1) Launch new business VoIP/UC services, 2) Expand into new areas and 3) Replace TDM and VoIP 1.0 networks with a lower cost, simpler, more agile platform.



“Extra Innings”

TP-Link’s New Unified Cloud Managed Wi-Fi (Champions Ballroom I)

TP-Link Unified Cloud (TPUC) solution for ISP is dedicated to simplifying operations and reducing costs for the whole life cycle of ISP services, particularly for the managed Wi-Fi services. TP-Link offers the TR-369 USP cloud server, carrier-grade TR-369 CPE, customized mobile APP, and tailor-made API services for our ISP customers. Significant Wi-Fi insights are vital to ensuring efficient ISP operations and a positive user experience. Come learn what TP-Link can do for you.


911inform – Expanding the Future Technology of NG911 (Champions Ballroom II)

Avaya’s 911inform provides the ability to cut response time in half. This session provides easy understanding of 911inform, the only all-encompassing emergency system that empowers first responders. It’s not a replacement for the existing 911 system but an expansion of that system to leverage technology you currently have.  Provides total control of any and all emergency situations with access to the location of a call’s origin, digitized maps of the premises, real-time communication with on-site personnel, and remote control of a building’s security systems (i.e. doors, strobes, intercoms, and cameras). With an easy-to-use application, no additional software downloads, or unnecessary equipment, 911inform can help monitor your entire organization. 


11:15 – 11:30AM

“Bottom of the 9th”: Closing & Prize Drawings (Champions Ballroom I)